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Monad is a decentralized, developer-forward Layer 1 smart contract platform that ushers in a new paradigm of possibility through pipelined execution of Ethereum transactions.
Deliverables:
Brand Identity System, Brand Guidelines
Monad is an early-stage, venture-backed tech startup with a vision to accelerate the revolutionary power of decentralized apps by offering a world-class decentralized computing platform.
The developer and user community that has grown around Monad led to them contact us to help create a symbol that would be simple and universal— something to connect their community.
The term monad is used in some cosmic philosophy and cosmogony to refer to a most basic or original substance. As originally conceived by the Pythagoreans, the Monad is the Supreme Being, divinity or the totality of all things.
The monad is symbolized by a small dot with a circle around it, similar to a planet orbiting the sun. We developed a simple symbol logo that reflects this motif. One of several expressions we developed for the brand utilizes repeating, layered "bands" of the symbol shape to symbolize speed and scalability.
After we crafted and deployed Monad's brand identity system, they raise a $225M Series A. Check out the article on CoinDesk.
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