Midtown Church

FOR THE CITY

When Midtown approached us to design their new logo and brand system, they gave us one hope for the logo — that it would represent the city they love, KC. Specifically, they would be engaging in the historic district of KC where there is a lot of historically-significant architecture.

We set out to craft a distinctive logo that felt timeless and gave a nod to the local architecture and history of the city.

The end result was a negative space "M" semi-contained by a circle. The angles of the symbol create dimension and abstractly represent layered buildings casting shadows.