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Liberty Church is a multi-campus ministry spread across the Gulf Coast of Florida.
Deliverables:
Brand Identity System, Brand System Guidelines
The Liberty Church logo symbol is an abstract representation of a couple things: arms lifted high and a flying dove - symbolizing Liberty's attributes like freed, gracious, loving, and worshipful.
In a literal sense, the logo is simply the letter "L" turned 45° and given dimensional hard edges.
"PEOPLE CHANGING BECAUSE OF JESUS" is the vision of Liberty Church. With a passion for loving people and welcoming everyone, we crafted the brand expression to consist of brand typography layered on top of imagery and brutalist textures.
A simple foundation for the brand has allowed Liberty's various in-house teams to expand on the brand expression and create truly unique collateral for the brand across every campus.
We developed sub-brands for Liberty Church such as "Team Liberty," "Next Steps," and pictured here "Youth" and "Groups." Simply using a consistent typeface between sub-brands allows for a cohesive system that goes beyond a single logo.
Liberty updated their logos and brand expression across all of their campuses, creating a consistent experience for its thousands of members and the surrounding communities that look to Liberty as a beacon across the region.
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