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Dallr is a new cloud accounting product built on the security and transparency of blockchain technology.
Deliverables:
Brand Identity System, Brand Guidelines
The name Dallr is derived from the Norse mythological figure Heimdall, the watchman of the gods. Dallr features an ultra-secure and transparent recording backend that runs on blockchain technology to guard against fraud and error. We crafted the logo using the Rune symbol for protection to help tell the story of Dallr and give the brand a coin-like standalone mark.
We're using fading gradients to anchor the brand to the idea of financial transparency in a digital world. They're also a nod to the rainbow bridge found in greek and norse mythology.
After we worked with Dallr, they had a successful product launch and immediately began attracting funding and small business partners.
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